All posts in Book Review

She Preached 21 Times Per Week

Aimee Semple McPherson My Desire as an evangelist,” she said, “I would wish that I would have a public address system mighty enough to reach every person in the world.” She is best known for her kidnapping in 1926.  Shrouded in controversy, this event should not sum up her legacy. Sister Aimee was one of the most progressive, hardest working, and fruit bearing workers of the Gospel that the 20th century had ever Read More...

Videos: Insanely Simple Book Review – Apple Marketing

I just got finished with the book Insanely Simple: The Obsession That Drives Apples Success and I wanted to give a quick review and post some commercials. There are some good takeaways from the book. The book is told from a marketing perspective so it uses stories from the ad campaigns Apple used to win the hearts and minds of the public. . Quick Hits 1. The phrase “beat it with Read More...